How To Know SEO Optimization

SEO

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If you are in the blog about SEO then these things appeared last few days, then you will know about what all of this is related to the Google update. Google is quite active lately, what with the Penguin and Panda and 50 other minor updates. In essence, Google will endeavor to re-produce good quality search results for users. Google declined, and continued to decline due to "spam" websites that perform excessive SEO optimization. You must have heard about this "over-optimization". So what exactly is SEO optimization excessive? And how to find your site, or some other site optimization excessive?

Now excessive SEO optimization is not a good thing. If used in this way, then immediately stop! I know some sites have found a loophole in the Google algorithm, and exploit them to perform optimization excessive, but that does not mean having to do the same. Who knows when it will be exposed on our website? Search Engine Optimization of the excess may win the battle and the battle, but in the battle they can not win.

Head of web spam team Google, Matt Cutts, said in March that Google has worked penalize sites that too is optimized for the past few months. He explained this, that Google plans to further combat such that no benefit, and top-ranking determined by brute force, which is good content, not the cunning tricks (black hat SEO). In this way, the site with SEO little but good content will appear, while the site with additional SEO but poor contents will drop. So let's now talk about over-optimization, and how you can detect or avoid.

What penalties obtained in the optimization of excessive?
Despite the clear statement from Google as "stern action against Blach Hat SEO", the idea of what actually antagonize Google still vague. Google does not allow people to be on confidential matters. As they say;

While we can not divulge specific signals Because We do not want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics

From the description of the messages and notifications Google we can get a general idea of what things should be avoided. Here are some over-optimization practices that need to be left away.

Bad inbound link
More recently, Google began to give much warning message to the webmaster via Webmaster Tools, informing them about the structure of the bad link to their site. Better not to buy backlinks. This is not a good thing for the blog. So see what links you have. Start using Google Webmaster Tool to receive notifications.

Another fairly common practice is to create inbound links from other websites that are actually owned by the same person. Usually, people make some websites to complement their main sites. These sites, of course, is of low quality. Some people may even use an automatic mechanism to make side-seen original website. So if you have links coming to your website from other sites on your own, then this practice are included in the category of over-optimization (optimization excessive).

Link Anchor text is also very important. Anchor text is the text that displays not the actual link. For example, Google is the anchor text link to www.google.com. Now if you have a lot of inbound links anchor text is the same, then it suggests automation. This usually happens when you buy backlinks, it's why you do not have to do that.

Cloaking and hidden text
Now you may not be aware of backlinks, but you should know what you are doing when you hide or cloak some content. This is a black hat SEO techniques. Cloaking means hiding some content from the search engines, or display the text version for different search engines to that presented to the user. It is typically used in over-promotion, phishing, etc.

Hidden text is text that is created is not visible to the reader so that they can not see what they are clicking. This trick can be achieved by playing with colors. For example, white text will not show up on a white background. These techniques are unethical and fraudulent. And you do not have to use it.

High density of keywords
Using too many keywords in the title, meta description, intro paragraphs, etc. are considered as over-optimization, because it put more keywords is an attempt to gain the attention of search engines. Google has started to penalize sites that have a high keyword density. Usually, if the density of 2-3% is considered high.

Excessive interlinking
Interlinking the content on your site is a good SEO practice. We always advise people to interlink more often. In the case of excessive optimization, some webmasters do interlink too much, more than a few links on each post that will that leads to the same page. And to make matters worse, they even make a link repeatedly to their home page. Well it can be a disaster.

Improper use of Heading
H1 tag is much more attractive to the search engines of other tags. So some people use the h1 tag to get some attention. Now it is completely wrong. Always use one, and only one h1 tag per page. H2 and h3 tags used for the title and subtitle.

Too many redirects
Now if you change the name to the page, and divert it then fine. But directed only to gain advertising revenue or direct to the affiliate page is not very good. Too many redirects, and Google will catch it as spamming.

Duplicate content
It often happens to those who are not able to write quality content, and use of excessive optimization tactics more. And because they do not have a lot of content to be written, they re-use their content much. While quotes and things that could have been, but copying paragraphs from old posts and repeat is wrong.

Pop-ups
You know people do not rate when seeing pop-up ads on their Web sites. While the pop-up itself bad, some webmasters make it even worse. There are deceiving visitors with designing 'cross' button out where normally are. And when someone wants to close the ad, they click this button, which is actually a link to an ad or something. Meanwhile ensure high clickthrough, highly unethical, and never should be used.

Source: http://mkr-site.blogspot.com/2012/06/cara-mengetahui-optimasi-seo-berlebihan.html